Gabrielle's SEO Tips
- ALT Tags- Write words to go with each image that would ensure accessibility but would also help with search engine rankings. Reinforce your brand in your ALT tags.
- Title- Pick a unique title for each page that includes the name of your organization.
- Description- Write a slogan that sums up what you do.
- Keywords- While not nearly as important as in the past, keywords should not be overlooked. Write words that you think people will use to search for your products, but do not use capitals or plurals, and do not space following commas. Put the most important search terms at the top of your list. Try to regionalize whenever possible to boost your search engine rankings.
Search Engine Optimization
Search Engine Optimization (SEO) is key to website performance, especially when research has stressed the value of organic (free) listings. It has been found that 80% of consumers use search engines to find products and services that they want to buy. Interestingly, 85% of searchers ignore paid listings. Up to 70% of web traffic goes to top three results in Google, and free results are more credible to consumers than paid results. That is why planning proper structure and metadata are so important to your site. Without excellent SEO, your site may never be seen.
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